How To Change Hosting Without Affecting SEO
Website hosting for SEO is a crucial factor for your rankings as it has an effect on key attributes such as your site up- and downtime and the speed, at which it loads. How does switching a Website Hosting provider affect SEO.
STEPS TO CHANGE WEB HOSTING WITHOUT AFFECTING SEO
CHANGING YOUR DOMAIN
We recommend putting a permanent redirect on old pages if you want to modify your domain name so your users can access the domain. 302 and 301 would be the most commonly used types of redirects in web development. The prior means you haven’t proceeded indefinitely, and also the latter shows Google that the move is irreversible. 301 is more common.
CHANGING YOUR SERVER NAME
This shift must have no effect on your search engine ranks or search engine optimisation. Shifting server names is a quick process lasting mere minutes.
CHANGING WEBSITE HOSTING
If done correctly, switching web site hosts should not have any adverse effect on search engine positions and search engine optimisation. It ought to be a simple process if the site is a tiny one with several website pages. If you are moving an enormous site with hosting that is complex, many servers, and a lot of pages, you then may have a problem.
You can not close your hosting location before your website is fully set up in the new server. In addition you need to make certain changes are made to the DNS, or so the domain name is led to the new host’s location.
Broadly speaking, internet site operators, searchengines, and clients are the principal parties involved with website hosting varies, plus they all need to be taken into consideration if you’d like to avoid negative SEO effects as a consequence of these changes.
HELP SEARCH ENGINES ADJUST
Search motors will conform to a brand new server unproblematically with almost no effects on search engine optimisation in the event that you”let them in” on the changes being made in addition to the newest site structure, domainname, URL, and the hosting location.
TESTS TO RUN
To check the transition procedure, then we recommend moving the contents of a directory or sub-domain first, then utilizing the 301 redirect to permanently redirect those pages into the new site. In this manner, search engines will probably know your site has moved indefinitely.
The 2nd action is to assess if the pages on your own brand new web site are showing up in Google’s search engine pages. You’re able to move the whole site once you have made sure the transition is working correctly. It could be a lot easier to move all of the articles from the site to the brand new one simultaneously, and it is referred to as a blanket redirect. Please be aware this might have an adverse effect in your users’ experience.
REBRANDING A SITE
Let’s say that you want to change your domain as you are rebranding or re designing your website. This process takes place in many stages. Before getting to the exciting part — re-designing — you want to move the site. This will make the move seem more seamless to individuals because the quantity of shift your users may view in each phase of the process will probably be manageable.
BROKEN LINKS ARE A NO-NO!
In order to avoid broken links, test both the external and internal ones in your website. A site manager must make certain incoming links aren’t being redirected into the old site. Use a link checker in order to guarantee your self there are no broken links on the new site after you’ve moved your articles to the new server.